Youth Culture Accelerator™
We Help Brands Break Into Youth Culture.
Youth-culture and influencer-led marketing agency. We help brands earn relevance with South Africa's young audiences and convert culture into revenue.
Campaign Impressions
Avg Engagement Rate
Major Brand Partners
Based in South Africa
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The Problem
Youth Don't Ignore Brands Because They Don't See Them.
They ignore brands because they don't feel them.
- — Cultural disconnect
- — Influencer campaigns that don't convert
- — Content that looks good but doesn't move product
Our Perspective
Youth Culture Isn't a Department.
It's an Ecosystem.
We operate inside it — not observing from the outside.
Our System
The Youth Culture Accelerator™
From trying to speak to youth to being accepted by youth — and converting that into revenue.
01
Cultural Intelligence
Deep understanding of how youth culture moves and what drives trust.
02
Creator & Community Access
Direct relationships with creators and communities that shape culture.
03
Platform-Native Content
Content built for each platform — not repurposed ads.
04
Distribution & Measurement
Getting content seen and measuring what actually matters.
What We Do
Capabilities
Supporting the Accelerator™ — not the other way around.
Influencer & Creator Campaigns
Podcast & Long-Form Integrations
Youth Content Strategy & Production
Platform Strategy & Community Growth
Proof of Work
Youth Culture in Action
Vodacom Youth Day Campaign
Challenge
Connect with youth around a national moment.
Cultural Insight
Youth want brands that show up with purpose, not performative messaging.
Outcome
2.3M+ impressions · 9% engagement rate
KFC
Challenge
Build cultural relevance with young audiences.
Cultural Insight
Food culture is community culture — creators drive both.
Outcome
Strengthened positioning across youth segments
Our Foundation
Built Inside Youth Culture
Our team comes from creator ecosystems, long-form platforms, and youth-facing communities. We test and build in real youth environments every day — then apply what works to client brands.
Meet the Team Work With Us
Our Shows
The House of Rampedi Network
Seated with Lebo & Thato Rampedi · Rhythm & Vibes · Capable with Thato Rampedi · Young, Popular & Opinionated
See Our ShowsBrand Partners
Trusted By Brands That Take Youth Culture Seriously
Who We Work With
We're Not for Every Brand.
- — Take youth culture seriously
- — Want relevance and results
- — Understand trust can't be forced
Social Proof
What Clients Are Saying
Ruby Chikwiri
Senior Account Manager
Working with Thato has been an absolute pleasure. His professionalism, expertise, and dedication to his craft have made a significant impact on our social media campaigns. He consistently went above and beyond to ensure that clients' needs were met. His exceptional results, ease of collaboration, and helpful demeanor make him an excellent choice for any client looking to achieve their goals via digital creators.